It typically takes place in April and is a 48-hour event that features “better-than-Black-Friday-deals” in just about every product category on Wayfair’s site. During the event, the e-retailer offers major markdowns-think up to 80% off-on all things home, from sofas, dining sets and coffee tables to lighting and cookware. Way Day is Wayfair’s biggest sale of the year. Just make sure to place your order before 11:59 p.m. It’s not a lot of time, but you still have the rest of the day to browse the best offers. If you have been involved in any way in building a startup community or entrepreneurial ecosystem in your city, The Startup Community Way is key to helping you understand the next phase of your journey.This year’s sale ends at 11:59 p.m. When the boom times slow, what will happen to our startup communities, and how will we ensure that entrepreneurial success is still within reach for everyone? This book provides a framework for answering these questions, looking at startup communities as complex systems that-given the right resources and support-can help entrepreneurs succeed and benefit society as a whole. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce.Īlthough we are living in a booming age for startups, we need to think about the future. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. As complex systems, value creation occurs in startup communities primarily through the interaction of the parts-the people, organizations, resources, and conditions involved-not the parts themselves. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. The Startup Community Way is an explanatory guide for startup communities. In this book, Brad and Ian help you take your startup community to the next level, using the theory of complex systems. Brad wrote about the basic principles in his 2012 book Startup Communities: Building an Entrepreneurial Ecosystem in Your City. Building a startup community is challenging and takes a long time.
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